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About Paul Shapiro:

Paul Shapiro lives in Sacramento, California with his wife Toni Okamoto Shapiro, author and founder of Plant-Based on a Budget, and their very friendly pitbull, Eddie.

Paul is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World (published by Simon & Schuster’s Gallery Books in 2018). He’s also the CEO of The Better Meat Co., a four-time TEDx speaker, the host of the Business for Good Podcast, and a long-time leader in food sustainability.

Paul is an authority figure on food and agricultural sustainability. He is a regular podcast guest and has been invited on hundreds of news outlets, including StarTalk Radio with Neil deGrasse Tyson, The Rich Roll Podcast, and CNN. He’s also published hundreds of articles ranging from daily newspapers such as The Washington Post to pop-sci publications like Scientific American as well as magazines like FORTUNE and academic journals.

What We Discuss In This Episode:

In this episode, we discuss at length the question of this decade – food and agricultural sustainability. Since there’s so much discussion around our meat sources, GMO sources, etc., this is a very timely interview where Paul discusses his exciting business and how we can eat from better sources, and even how to recognize what that meat source is.

We discuss why anyone would want to grow real meat from animal cells, as well as the difference between plant-based burgers and meat grown from cells. Paul’s company, The Better Meat Co., uses microbial fermentation to grow meat-like foods. It may sound new to you, but Paul does an excellent job of discussing how that is different from making plant-based meat in today’s market.

This is a fascinating subject, and of course, Paul’s pit bull, Eddie gets several mentions throughout the podcast.

If this feels like a mystery to you, then listen in, and let Paul break it down for you.

Connect with Paul Shapiro:

Website: https://www.bettermeat.co/
Facebook: https://www.facebook.com/paulshapiro/
LinkedIn: https://www.linkedin.com/in/paul-shapiro-6a9aa282/
Twitter: https://twitter.com/PaulHShapiro

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